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Website vs funnel
Use a website when visitors need to explore several areas of the business. Use a funnel when visitors should follow a focused conversion path.
Why integration matters
The main benefit of building inside the CRM platform is the ability to connect forms and pages directly with contacts, workflows, appointments, and opportunities.
Migration caution
Do not rebuild a successful existing website solely for software consolidation. Funnel pages can still be useful for campaigns without moving the primary site.