Affiliate disclosure: Small Biz CRM Playbook may earn a commission if you sign up through certain links, at no additional cost to you.
Operational use case
Reputation management is most useful when review requests become part of the normal customer lifecycle instead of an occasional manual task.
Example flow
- Customer completes service
- CRM status updates
- Workflow waits an appropriate period
- Review request is sent
- New feedback is monitored
- Staff responds where appropriate
Important caution
Do not use automation to manipulate review platforms or to ignore unresolved customer issues. Review requests should reflect a legitimate customer experience.